“A girl should be two things; who and what she wants.” – Coco Chanel

It all began in Paris with a conversation about women’s style and confidenceā€¦ now we ship premium panties all over the world to women just like you. Our dream is to brighten your day, inspire self love and add a dash of romance to your life.

WELL MADE PANTIES. THE BEST PRICES.

Our panties last, they’re easy to take care of and affordable. We don’t want lingerie to be a finicky thing. We believe in wash and go. All our products can be machine washed, worn while you work and play but best of all, they all last a long time.

We Support Women & The Environment

Invest in women, invest in girls.
Among human resources the most under-utilised is womens’ power, womens’ potential.

WE SUPPORT THE ENVIRONMENT & SINGLE MOTHERS.

Our trusted manufacturers not only plant trees and use recyclable materials, they support women who are disadvantaged. Through fair wages, opportunities for single moms to work from home and protecting the environment through ethical manufacturing, our partners help us lead the way. Our panties are vegan and can be considered a fair trade item.

WE SUPPORT GIRLS & WOMEN

Women Deliver is a Global Organization focussed on the maternal, sexual and reproductive health and rights of girls and women. They don’t just gather data, advocate on behalf of women and girls (though that would be enough), they help build leaders in communities all over the world. Women Deliver also funds projects through the first crowdfunding platform dedicated to equality for girls and women worldwide.